Introduction to Jenny Morris ARGANE™

100% pure Organic virgin Argan Oil

Often nicknamed 'liquid gold' this oil was the Berber people's secret for centuries. Argan oil is made from the edible part of the nuts inside the shell of Argan fruit. The Argan tree is found only in South Western Morocco and is millions of years old tree. It has gained importance in recent decades throughout the world because of the medical benefits of its extracted oil. Argan oil is increasingly coming under spotlight of outside world due to its usage both for dietary and cosmetic purposes. However, due to modern production methods its cosmetic use has gained solid grounds very quickly. It is only more recently, because of all its potential uses, that a great interest has been taken in the preservation of fast vanishing Argan trees.

Argan tree is one of the rarest found trees in the world. It is mainly found in south western Morocco where primitive Berber tribes live. It is also one of the oldest trees in the world dating back millions of years. The Argan tree has gained importance due to the unique and precious Argan oil extracted from the hard nuts of the fruit of Argan tree. Argan oil has appeared on the international scene as the most useful and multipurpose cosmetic product in the world. It has both culinary and cosmetic uses. But it is in the cosmetic arena where Argan oil has attracted most of the attention.

Argan oil production has traditionally been the domain of Berber women who used it for domestic purposes like as food and as a beauty tool. But the increasing popularity of Argan oil attracted the European cosmetic producers as well as culinary concerns. This increasing interest and demand mechanized the production of Argan oil. Local Moroccan, Swiss and French entrepreneurs jumped into the production arena in search of large profits by exporting this useful oil to western markets.

Original producers of Argan oil were reduced to be mere seed suppliers by these large companies. Still these mechanical Argan oil producing companies advertised their product to be hand-made by Berber women although women had nothing to do with their production. In reaction to this exploitation of Berber women by these companies, UNESCO recognized Argan tree area as Biosphere Reserve in 1998 on the joint initiative of German Government Development Agency (GTZ) and Moroccan authorities.

Taking the lead from this joint initiative, rural Berber women sought to set up Women Cooperatives for the production and marketing of Argan oil. Some of these Women Cooperatives opted for the mechanical production path with the help of some NGOs, while others remained committed to hand-made way of producing Argan oil.

Those committed to the traditional method of producing Argan oil faced economic (and hygienic) problems due to the higher cost of production by hand. To address this problem five Cooperatives joined hands to form a Union of Women’s Cooperatives of Arganeraie (UCFA) in 1999 with due help from GTZ.

In Morocco goats have long been known to climb the trees to enjoy the pulp of the fleshy Argan fruit leaving the local farmers to pick up the crushed rejected or half eaten almonds from the ground. These almonds were collected and lightly roasted and then ground on grinding stones, this kind of Traditional and archaic harvesting method is from a hygienic point of view totally unthinkable today. For hygienic reasons the oil produced by our supplier comes from fruits harvested only from the trees. To respond to the high demands of its customers, the company guarantees a strict quality control of the operations, applied throughout each stage of processing.

Our partner supplier Sidi Yassine, while using modern and hygienic methods in the production of their 100% organic virgin Argan oil, works together with about 500 Moroccan associates and employees which are currently working under the direction of a Swiss-Moroccan management team, which proudly operates in an ethical manner and pays their producers fairly in order to benefit everyone involved in the production process. They are responsible for the production of the oil from the harvesting until the bottling, packaging and export. A constant quality control is applied throughout each stage of processing ensuring excellence of the finished product. All product is Ecorcert, Qualité France, Agriculture Biologigue and Bio Suisse certified. Sales and marketing are being led by their European and African distribution channels this ensures reliability and maximum efficiency of the deliveries